Confidentiality, Privacy and Security

Using a dx to locate patients - marketing?

  • 1.  Using a dx to locate patients - marketing?

    Posted 26 days ago
    I am pretty sure i know the answer to this but the more i think about it I tend to rethink my conclusion -  need your thoughts / experience?
    If my facility has new equipment that could possibly benefit patients with a certain diagnosis - are we allowed to pull the list of patients based off of their diagnosis and mail them brochures on this dx and the new equipment?




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    Trinity Farr
    Director of Him and Mso/Privacy Officer
    Anderson Regional Medical Center
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  • 2.  RE: Using a dx to locate patients - marketing?

    Posted 26 days ago
    Trinity...sounds like you are describing an example where this falls outside of marketing and authorizations are not needed.  I am assuming that the facility is making this communication on its own and the facility is not receiving any remuneration, such as from the equipment manufacturer, related to making this communication.

    Let's see if we get any other responses to compare and contrast.

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    Frank Ruelas
    Compliance Professional
    Arizona
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  • 3.  RE: Using a dx to locate patients - marketing?

    Posted 26 days ago
    The information will be used by our facility (in which will be providing the brochure by mail)- no remuneration received.  The brochure will be sealed in an envelope from the hospital.

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    Trinity Farr
    Director of Him and Mso/Privacy Officer
    Anderson Regional Medical Center
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